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Stories
Content from the field — tested in the Northern Norwegian climate and written by people who actually use the gear.
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From a car boot to Northern Norway's largest specialist shop – the story of Jobb og Fritid
From a car boot full of fishing gloves in the 1980s to a family business with several shops in Tromsø. The story of Jobb og Fritid is one of quality, strong relationships and values passed down through generations – always with customers at the centre.
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Seasonal Calendar: What to Do in the Tromsø Region Throughout the Year
Polar night, northern lights, midnight sun and everything in between. We guide you through the year in the Tromsø region – month by month.
01 July 20264 min
Meet the team
Cecilie has been part of the team for almost 20 years – and has no plans to leave
Some jobs come and go. Cecilie stayed. As warehouse manager at Jobb og Fritid, she is one of those who knows exactly how everything fits together – because she has been part of almost all of it.
29 June 20263 min
Meet the team
Kine has over 20 years in the industry – and is still just as passionate about her craft
With over 20 years in the sports industry, Kine knows what customers really need. At Jobb og Fritid's new outlet at Veitasentret, she puts her experience to use where most people pass through – right in the heart of the city.
29 June 20263 min
Meet the team
Ingrid swapped her race bib for the shop floor – and has not regretted it for a second
She has pushed herself to the limit on Norway's toughest courses. Now you will find her at Jekta Storsenter, helping you find the gear that holds up – whatever your level of ambition.
26 June 20263 min
Meet the team
Bjørn works behind the scenes – so everything is in order when you meet us
While you browse the range in our showroom at the old postal terminal, someone has already done the groundwork. Meet Bjørn – the man who makes sure the right garments are there, at the right price, from the right supplier.
24 June 20263 min
Meet the team
Rikke sells, advises and prints logos – often all on the same day
A lot happens between 08:00 and 16:00 at Jobb og Fritid's Bedriftssenter. We had a chat with Rikke, who on any given day can help a company put together a collection and then stand at the printing machine to make sure the logo ends up in exactly the right place.
24 June 20263 min
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Eco-Lighthouse – Our proof of responsibility
In Northern Norway we live close to nature – and that comes with obligations. On 20 June 2025 we were certified as an Eco-Lighthouse. For us it is not a symbol, but proof that sustainability is a genuine part of our everyday life.
23 June 20263 min
Summit hike
Summit hikes
You don't need to be in peak condition to experience spectacular views in the Tromsø region. On Kvaløya you'll find short, family-friendly mountain hikes rewarded with fjords, sea and jagged peaks – perfect for tourists and locals alike.
22 May 20264 min